This formula is sort of a combination of several of the services we offer. It starts with traffic, much like the funnel marketing. Once you have your prospects attention on facebook, twitter, etc., we persuade them onto a lead generation page with a substantial promotion or giveaway. This method will help build engagement, establish (or add to) your e-mail list and ultimately earn you more sales and/or customers. Most small businesses don't have anything remotely like this in their marketing plan. Even if by chance they do have one or two elements of this formula in effect, they can't optimize it for results the way we can. Once business owners see how much money is being left on the table, the profit cycle formula quickly becomes a necessity they can't live without. Free lunch,( or whatever the giveaway may be relatively) = lifetime customer. Pretty good trade off in my opinion!