The days of asking your buddy to spread the word and publishing a newspaper ad about your business are long gone. We live in a digital age now and we have to adjust our business' advertising and marketing accordingly.
Online marketing, (commonly referred to as digital marketing, internet marketing, etc.), is the science of promoting and selling products or services via the world wide web. Although social media platforms such as facebook, twitter, and instagram rule the roost when it comes to optimizing a strategy in this area, there are many other ways to maximize your results through the world of internet advertising.
Search Engine Optimization (SEO, SEM) is the one of the first to come to mind. This is an extremely effective way to get your business recognized. Just think about this for a minute. What better way of getting someone to identify with your brand than by smacking them in the face with it while they're actively looking for it. Much better alternative than throwing an ad out there in hopes that they will engage with it during their lunch break or while surfing the web for everything but what your brand represents. Supply and demand; offer them that glass of water when they're thirsty. Simple, huh. The concept yes, but there's so much more involved. What browser are they using- google, bing, yahoo? What time of day are they more likely to be searching? Demographics, how old or what gender does your brand most relate to?
SMS marketing, email marketing, blogs, funnels; one could go on and on about all the different ways to reach somebody through online marketing, but it all relates back to one thing. Time. I'm sure when you started your business you didn't do so because you enjoyed running ads on facebook, or building an email list of all your potential clients, or painstakingly finding optimal keywords to run for a SEO campaign. You did it because you wanted to help people if you're a doctor or lawyer, or wanted to give the best service if you run an HVAC or plumbing company. Let someone else worry about the marketing aspect of your business so you can get back to spending your time on what really matters and makes you happy. Running your company.