No one's more committed to the cutting edge techniques of today's market than we are.
Facebook advertising and marketing
We are extremely proficient at any service we offer. However, facebook ads and marketing is our forte'. Reason being; how many people can you name without a facebook page,.....exactly. There are 1.32 billion people using facebook daily, and it's growing by the minute. Just imagine the potential of commercially tapping into a resource this substantial and significant. Facebook is generally the first and most appropriate platform we start building your brand with. It's just that powerful. With an audience this big and accessible, the possibilities to diversify your business are endless. We see so many people trying to do this part of the process on their own. By Facebook constantly making changes to their platform, getting in trouble or even losing your page is highly likely if you're not very careful. Give us the chance to recharge your FB!
E-mail marketing and retargeting
There's no quicker way to get a direct ROI, (return on investment), than through a well developed email list. Even if you already have one, with our expertise and training initiated by Phd. Alex Mehr, we will tweak it to increase numbers and set up a retargeting program. So many companies don't realize the advantages that come with this form of marketing. You only have to invest one time to get the initial email; then the retargeting handles everything from then on. And no, it's not spam mail. We only send content the clients request or want to partake in. Many businesses accredit the majority of their revenue to repeated sales efforts. Traditional marketing like billboards and radio ads, require constant attention and funds. With our retargeting efforts all we have to do is set it and forget it. Much easier and much more affordable.
* Herbert True, marketing specialist at Harvard University, conducted a study confirming 60% of sales happen after the fourth attempt. No wonder email retargeting is so effective!
Profit Cycle Formula
This formula is sort of a combination of several of the services we offer. It starts with traffic, much like the funnel marketing. Once you have your prospects attention on facebook, twitter, etc., we persuade them onto a lead generation page with a substantial promotion or giveaway. This method will help build engagement, establish (or add to) your e-mail list and ultimately earn you more sales and/or customers. Most small businesses don't have anything remotely like this in their marketing plan. Even if by chance they do have one or two elements of this formula in effect, they can't optimize it for results the way we can. Once business owners see how much money is being left on the table, the profit cycle formula quickly becomes a necessity they can't live without. Free lunch,( or whatever the giveaway may be relatively) = lifetime customer. Pretty good trade off in my opinion!
Social Media management
Facebook, Twitter, YouTube, Instagram, Google+, LinkedIn; the list goes on and on. With so many different platforms, it's hard to know where to be, what to say, or what to do. That's where we come in. Don't be overwhelmed because creating a distinguished presence in just a few platforms, and sometimes just one, will yield a considerable ROI with most small businesses. We will help you develop your brand and build a strong, respectable persona. This is the perfect time to jump on the band wagon of social media if you haven't already. It's been around just long enough now that we can take advantage of all the successes and failures from the mavericks of this industry. Billions of dollars have been invested in preceding ads and campaigns, giving us a guideline to go by in terms of what to do and what not to do. On the contrary, if you wait much longer it may be too late to capitalize on the mistakes of previous marketers, because something changes on Facebook or Twitter every other day. It's an exciting time to take advantage of these circumstances but don't wait too long!
Funnel marketing is exactly as it sounds. It consists of several different sections starting with the top which is traffic (largest area of the funnel), and gradually getting smaller to the base which is the sale/customer. All the stages in between vary depending on individualistic needs. We will utilize the "step" method as each level relies on the previous one and eventually pulls the prospect through to the end of the process. After the conversion we can then start building on the loyalty and advocacy of the new customer. Investing in retaining sales is just good business. It's much easier, (and cheaper), to get someone already in your store to buy, as opposed to someone outside looking in. This method may not generate results as fast as, say the email approach, but it's indispensable to a business looking for longevity.
S.E.O. (search engine optimization) and Google Adwords
Ever google something? How many times have you scrolled to the bottom of the page to select what you where looking for? According to our mentor and owner of Megalodon Marketing Jeremy Haynes, 90% of all people don't look past the top fold. By using his SEO techniques and strategies, we can push your business to the top of the google search page where it will get the attention it deserves. Imagine what this could do for your revenue.
Google ads are a little bit older form of advertising but still very effective; seeing as how Google's the #1 ranked search engine in the world. PPC and google ads are a form of paid advertising making them somewhat more advanced, but more lucrative as well. If your looking for more dynamic results than what the organic methods of advertising can offer, subsidizing a little in these type ads can maximize any marketing strategy.
Content creation, copywriting and curation / website optimization
Here at AIM we are proud to be your one stop shop for all your digital marketing needs. Having said that, if you don't have a website up and running for your brand, we can help. If you do, we can either collaborate with your current webmaster to professionally optimize it to today's standards and expectations or take on the responsibility ourselves. We also create our own ad content and write our own copy, thanks to the in depth training received from accomplished copywriter Raymond Duke. This makes it's easier on both parties. It saves you the extra expense of hiring a digital content creator and copywriter, and spares us the headache involved with outsourcing. We can't wait to start originating and curating professional content for your brand.
Analytics and trackable data
Although we are very much capable and qualified in this line of work, it would be somewhat of a gamble without hard data. The analytics and measurable data programs we work with make the campaigns and ads we run so much more efficient. Without the graphs, pie charts and all the squiggly lines it would be too time consuming to decide which ads to do away with and which to run more of. This is where being proficient in all the past marketing strategies and techniques comes in to play. If what we're doing didn't work then and isn't working now, most likely it's not going to work; and vice versa. Being able to recognize this through these analytics and data, allows us to adjust our efforts more accordingly and successfully. Time is money and both are something you could have your fair share of by hiring us!